A Bold Approach to Customer Loyalty
Popeyes needed to up its digital presence. We helped roll out their rewards program, driving app downloads.
With an industry-wide shift to digital communications and app delivery, Popeyes knew it had to step its game up here. We’ve been Popeyes’ longstanding partner for in-store signage, visual merchandising, and one-off marketing projects. Popeyes entrusted us with revamping their digital presence with a refreshed app design, robust rewards program rollout, and impactful path-to-purchase marketing efforts. We captured the joyous look and feel of the Popeyes on-premise experience in the digital space to let consumers know their favorite fixins are just a few taps away!
Service
On-Premise Merchandising, Product Introduction, Branding, Print, Digital
Client
Popeyes
Summary
By rolling out a refreshed app experience and robust loyalty program with streamlined marketing communications and in-store signage to match, we helped Popeyes fly higher than ever before with a 27% increase in app downloads.
