Showing Love
For Tims.
Social and PR activations are getting the love
for Tim Hortons.
Brand love. To win hearts, you gotta do more than provide a great product. Understanding what is going on in the lives of valued customers, like any relationship, takes thoughtfulness, a sense of humor, and being present in the moment. Understanding what is going on in peoples’ lives and how to be relevant in the right place at the right time has made Tim Horton's social presence felt–and welcomed–across
every channel.
Service
Social Media, Public Relations, Digital
Client
Tim Hortons
Summary
When we took over the Tim Hortons business, we immediately noticed that the digital landscape needed a lot of love. We re-evaluated every digital touchpoint in order to concept, capture and execute a fresh look and feel. Developing a suite of digital designs consistent in tone, but unique to the brand. Our biggest metrics of success? Being celebrated by the client for “not showing yet another social image featuring a fuzzy rug, a mug and a fireplace.”
