Picturing A
Brighter Future.
How our photo know-how drove a completely new visual brand identity for Tim Hortons.
Food photography is an art that, when done right, produces a very real physical reaction–hunger. Our image expertise did that for Tim Hortons–and more. It inspired an entirely refreshed visual identity that’s been turning heads and turning on appetites from social media to PR and all along the path to purchase.
Service
Branding, Photography, On-Premise Merchandising, Social Media
Client
Tim Hortons
Summary
A brand’s success depends on creating a memorable guest experience. Tim Hortons had a diehard following, but lacked the marketing to appeal to new, younger consumers. As the brand’s merchandising partner, we took on the challenge of reimagining their food photography. Building on the insight that fans loved how approachable and relatable Tim’s was, we created an organic, warm and natural look and feel. Our photography was so well-received that it led to a new visual identity based on our aesthetic.
