A Brand For
All Seasons.
From ugly sweaters to Easter eggs, how 500 helped Tim Hortons win during the holidays.
Building brand buzz any time of year is a challenge, but it’s especially competitive during the holidays. It takes a unique idea perfectly executed to stand out among all the seasonal kitsch. For Tim Hortons, we’ve turned the ugly-sweater-for-Christmas gimmick into a new holiday tradition that had people lined up at the door, created a whole line of seasonally relevant Timbits characters and so much more.
Service
Branding, Packaging, Print, Photography, Social
Client
Tim Hortons
Summary
A market-disrupting idea on a budget? No problem. Our innovative approach to Tim Hortons seasonal stunts underscores that big ideas don’t have to translate to bank-breaking budgets. Capitalizing on underlying guest sentiments, we developed holiday collateral that connected with a human truth. This led to buzz-worthy holiday stunts that gained social traction, prompted purchase and elicited FOMO for guests who were too slow to get in.
